Desiree Perez: A Dominant Female Figure in the Roc Nation Empire

Desiree Perez is currently one of the most powerful female executives in the music industry. Perez is the COO or second person in charge at Roc Nation which is the media empire headed by Shawn “Jay-Z” Carter. She was an instrumental figure with handling of Mr. Carter’s deals and artist management.

Simply put, Perez was an integral part of the building process. Jay-Z and this industrious lady had a great business relationship that had went back many years. Perez helped to get Roc Nation established as a major media company. She currently helps to lead the company to being a competitive media and talent manager for musicians and athletes.

When a company has a leading figure like Perez at the helm; it is a clear advantage. She knows how to maximize artist potential and their reach in the market. Roc Nation not only endorses musicians they work hard to help sports figures. Kevin Durant is the most popular athlete that is represented by Roc Nation. Other athletes from the disciplines of baseball and football are represented as well. Perez has helped to make this possible as well.

This outstanding business leader has even negotiated a $200-million-dollar deal that has helped to push Roc Nation into a higher mode of operation. She is also responsible for helping Roc Nation’s expansion into different states throughout the U.S. and even an office in London.

Desiree Perez has rightfully earned a spot on the roster of highly rated female music industry leaders. She is committed to her job and works hard for Roc Nation’s success. Jay-Z could have probably had just as much success without this intelligent lady, but this organization probably would not have as much impact. One thing that is certain, Rock Nation is a better organization because of Desiree Perez.

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