Unicorns represent several things, one of them is freedom and uniqueness which entrepreneur Doe Deere totally connects with. Her Lime Crime cosmetic line represents the mythical horse whose horn protrudes from its head. Like the mysterious creature, this artist and business woman possesses a nature that is unconquerable, which is beneficial particularly since recently she and her business has been the target of online trashing on various websites and blogs.
Deere or as she is also known as the Unicorn Queen, has been honored recently along with Arianna Huffington and Suze Orman by Self-Made magazine, as one of its Top Inspiring Female Entrepreneurs. For several years her cruelty-free cosmetic line of eyeshadows, lipsticks and nail color has been welcomed by devoted fans (Deere refers to them as true unicorns). These Lime Crime consumers adore its lively packaging, neon-bright colors and are totally comfortable in their own skin.
Lime Crime’s inspiration on urbanoutfitters derived from many things such as model/costume designer Dita von Teese and not to mention those magical unicorns. Unicorns in particular as they were born unique, but not embarrassed about their difference, going for what feels right at the moment and this is what Deere’s products are about. For men and women who thrive from bold and vivid color and not afraid to wear them.
Deere’s company got its name when she was faced with naming her simple eBay store. The entrepreneur rather quickly received the mind-pop of Lime Crime, which was supported by her favored color of bright green. These days its title represents a color revolution avoiding established rules, prompting us that while we must be serious at certain times, we should also not forget to laugh at ourselves.
Recently on Galoremag.com, an article about Deere reminded of how being a successful business owner also has its downside, even more with the onset of the Internet combined with human behavior at its most appalling. Because of this Lime Crime is seeing more than its share of Internet bullying attacks, being berated, along with nasty rumors and fake reviews from individuals who wish to bring her and her company down. Various beauty websites brim with vicious remarks regarding Doe Deere and Lime Crime, mercilessly attacking her, its customer service and every aspect of her cosmetic line. Thankfully Deere is more concerned with her loyal supporters than online bullies and she is forever grateful to “her unicorns” for their constant praise and inspiration.
Unfortunately in our culture of the Internet, it allows others to easily post dreadful and hurtful posts and blogs while receiving protection by Internet anonymity. We must appreciate the Doe Deere’s of the world and her fans (whoops … that is Unicorns), for no amount of words will hurt her. Deere understands how makeup makes one feel and Lime Crime is conquering what she had hoped it would, to make available animal-free, vibrant colors that inspire all to be themselves at any ange! To read the original article visit Your text to link…