Lime Crime’s Doe Deere Shares Fashion Breaking Rules

In a recent Bustle article, Doe Deere, CEO of the infamously colorful cosmetics line, Lime Crime, has given us all her take on how to create your own fashion savvy look – that is by breaking longstanding rules, yet doing so with a stylish flair that has defined the Lime Crime brand. Here a just a few of her pointers on how to make a fashion statement and viewing fashion rules as suggestions, not binding obligations.

  • To pull off a jazzy color ensemble, make sure the colors coordinate and avoid looking garish. Follow your instincts when incorporating splashes of color; make sure to pull together the hair and make-up shades in as well.
  • Colorful socks and tights can be a valuable accessory, and Ms. Deere advocates wearing such with heels or open-toe shoes. Socks, similar to a great piece of jewelry, can be a statement piece and a lot of fun to work into your winter wardrobe.
  • Style laws that admonish too much color or too much personality are obsolete. Feel free to wear black or neutral outfits with a vibrant hair color. This can be pulled off if you pay attention to color intensities such as pastel hair color with light and airy colors such as pale denims, blues yellows and pinks.
  • Throw away the idea of not wearing bold lip color with bold eye color. Doe Deere admits to breaking this rule on a daily basis with her signature mix and match colors to your heart’s delight signature style.

Doe Deere was born in Russia in 1981, yet she grew in New York City and currently resides on the West Coast. Her exuberant sense of style and love of vibrant colors caused her to notice the cosmetics industry lacked pigment intense colors and most eye shadows tended towards sheer, while lipsticks were not true to color. So in 2008 she started her 100% vegan, cruelty free cosmetic line, where she maintains one hundred percent control over what goes into her products.

In a recent Galore Magazine interview, Doe Deere explained her trial and error process of developing her now deft talent of combining color palettes and hues. In 2006,while posting what she then called experimental make-up looks online and discovering theatrical make-up, a whole new world of glitter and rhinestone enhanced make-up looks began. From constant experimentation with looks like total glitter make-up, her online following began to explode almost overnight. By bringing those elements of fun and experimentation into her Lime Crime cosmetics, thousands of girls have found a new freedom in self expression, that’s not bound by the rules of their mothers and grandmothers.