Entrepreneur José Auriemo Neto knows how to create luxury and how to take the projects he is working on all the way to the top. He is the Chief executive officer of the real estate development company JHSF based in Sao Paulo, Brazil.
CEO José Auriemo Neto was working under his father Fabio Auriemo who was leading as the President of the large enterprise. José Auriemo Neto was not yet the chief executive officer, but he was in fact promoted to the post after a business suggestion and a perfectly executed project that rough success and revenue to the company of JHSF.
José Auriemo Neto has an eye for opportunities, and he proved it when he suggested building a high luxury complex close to the highway of Marginal Pinheiros in Sao Paulo, Brazil. There was an empty land, about 80 000 square meters in size. José Auriemo Neto envisions a couple of malls build as towers and several luxurious blocks of flats along with playgrounds and parks.
The next step was to paint the picture for his father so that he would authorize the project. At first, Fabio Auriemo was skeptical to the idea. It did not take long before José Auriemo Neto managed to convince him after taking him to the area personally. After realizing the potential of the notion, Fabio Auiemo placed José Auriemo Neto in charge of the project. It was more than another assignment that José Auriemo Neto was supposed to complete. This time, being the head of the project would serve as a final testimony to his keen eye for opportunities and his skills as a leader and property developer.
The project was led to completion, and it proved to be a banging success. The luxury complex became more successful than what it was expected. The mall of the compound was inspired by Bal Harbour Shops in Miami. About 75 000 people visit the mall every day. It sells luxury brands such as Armani, Luis Vitton, Chanel, and the likes.
Fabio Auriemo was very impressed with his son d promoted him to CEO. José Auriemo Neto himself as called the King of Luxury after he completed the project.