Fortress Investment Group Marketing Skills

Fortress Investment Group was started to expand the investment market, and the company later became a trendsetter. The strong trends set by the company were evident after it became the first large-scale private equity company to become public in the stock exchange market of New York. Currently, Fortress Investment Group has become a globally invested firm which manages over $43 billion of assets for its large number of investors.The company mainly focuses on operations management, asset-based investing, capital markets and many other investment plans. The investments which are asset-based consist of assets which bring a long-term cash flow such as capital, real estate and financial vehicle. The organisation has developed methods which it uses to extract value from the investments it makes.

Since the company was formed two decades ago, it has managed to have employees who understand the market structure and have created healthy relationships with a large number of board members and other corporate stakeholders who assist in the running of the company. The company knows about dealing with things such as securing financing through equity markets. The company was formed by Wes Edens, Randal Naardone and Robb Kauffman. They all brought their expertise from their previous job experiences to create the investment firm. Fortress Investment Group proliferated after its first five years in the market from $4oo million to $3.9 billion, and by the year 2007, the assets had increased up to $32.6 billion.The company used to invest in real estate, and it later ventured into debt securities and hedge funds as part of their marketing tools.

The company increased especially since its private equity funds expanded by almost 40 per cent by the year 2006. Kauffman who was one of the partners decided to focus on his interest which was car racing where he acquired 50 per cent shares in Michael Waltrip Racing which became part of his investment. Fortress Investment Group employed two key players Michael Novogratz and Peter Briger who all brought their experience and expertise from their previous fields for the improvement of the company. Between 2006 and 2007 Fortress Investment Group purchased a ski resort which was the largest in North America, Penn National Gaming and the Florida East Coast Industries and this made the company experienced tremendous growth. The company offered its stock with an IPO, and it became the first company which was private to launch an IPO. This raised the profile of the company hence its success.