Fabletics Ushers in Change in Athletic Clothing

Fabletics is the brand that people are talking about. It is the athletic clothing company that has managed to gain a lot of attention in recent months because there is so much innovation happening inside of this organization. More stores are opening in the immediate future. More celebrities are getting involved with the brand of athletic gear.

All of these are good signs that this company has a lot of growth. It is a definite indication that this will become one of the most important athletic clothing companies in the next five years. It is during this time frame that Kate Hudson has plans to open 100 stores. This is not something that has been done for other companies that have been created by Adam Goldenberg in the past. These are two guys that have put the majority of their efforts into eCommerce stores. This has been what they were good at, but now they are changing their outlook. Kate Hudson has given new life to their business ideas by bringing forth some physical stores that consumers can go to in order to try on clothes. This is a very Innovative part of what the Fabletics brand is doing to compete with other companies like Amazon. Kate Hudson has shown that she is a business woman that is ready to go up against anyone that may have a desire to compete with her in the athletic clothing arena. She is doing everything it takes to get people to recognize that she is really serious about expanding her Fabletics clothing line on a global level.


Kate Hudson is keenly aware that Fabletics has the potential to be the leader in the outlet clothing industry, but she realizes that there is a need to give people something that they haven’t seen before. What Hudson wants to do is bring together affordability and style. She has been successful in doing this, and it appears that there are even more improvements to the brand on the way. What she has managed to do quite successfully is get people to sign up for the VIP membership. She has been doing this by getting customers acquainted with her brand. She has become one of the most successful entrepreneurs in the athletic clothing Arena, and there is no accident about this. This has come to fruition because she is a mastermind when it comes to marketing.