Fabletics, the athletics and leisure clothing company co-founded by Kate Hudson and adored by consumers across the US, has announced an expansion of brick and mortar stores over the next five years. The retailer wants to open between 75 and 100 new stores in addition to the seven open to date. Fabletics has existed primarily as a subscription based service since its founding in 2013 and is on track to make $250 million in sales in 2016. Fabletics is a subsidiary of JustFab, another clothing subscription service that also owns ShoeDazzle and FabKids.
Fabletics caters to the fitness and leisure clothing market, shipping pre-styled outfits to consumers each month for a simple fee, at a deep discount to traditional retailers. Because of the low cost to the consumer, Fabletics’ quality competes with companies such as Lululemon, Gap Body, and Athleta but at much more competitive prices, similar to box stores such as Target. Customers can browse complete outfits on the Fabletics website and have the complete outfit delivered to their door for typically at or around $50.
The items available on Fabletics are stylish, well-made, and affordable. The company offers a wide selection of items, from typical workout gear like yoga pants and sports bras to more casual outfits like rompers and dresses. Sizes range from XS to XXL, accommodating a wide range of body types. In addition to opening brick and mortar stores, Fabletics is planning on increasing menswear products as well as swimwear.
Fabletics is dedicated to customer service, addressing complaints head-on. Adam Goldberg, cofounder and co-CEO of JustFab stated, “For us, five to 10 complaints is five to 10 too many, but in a typical month, we’re sending out 800,000 items.” The company is putting work into optimizing Fabletics’ website as well as overhauling their customer service system.
Learn more about Fabletics: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores