EOS Touches Down On The Lip Balm Game

Its been over seven years since Sanjiv Mehra and Jonathan Teller developed millennial’s favorite lip balm. The brand known as Evolution of Smooth or EOS is loved by consumers across the country. Fastcompany.com sat down with these cofounders to take a deeper look into EOS.

Mehra and Teller knew that the lip balm industry had potential for growth. Research showed them that women use lip balm daily. But before EOS, lip balm was just a dull product. So, Mehra and Teller transformed lip balm into a full sensory experience.

EOS lip balm is a luscious concoction that is all organic. It comes in a variety of scents and flavors. Best of all, it leaves lips feeling smooth. The product ignites the senses, from the feel of the smooth spherical container it sits in to the aroma and taste of the product itself.

It has gained momentous popularity along millennials, celebrities, and on popular social media platforms. In fact, you can find EOS in major retailers like Racked, Target, Ulta and Walgreens.


The fast and impressive rise of EOS in the lip balm is the result of Mehra and Teller’s hard work and creativity. Lip balm will never be the same again and as one of the leaders in the industry, EOS will continue to pave the way of lip balm into the future.

To learn more, visit evolutionofsmooth.com.