Grupo RBS, one of Brazil’s largest media corporations has been run by the Sirotsky family for 60 years, and the latest savvy businessman to run it is Eduardo Sirotsky Melzer, or better-known by his associates as Duda Melzer. Duda Melzer has been exposed to a media industry since a young age, and he’s proud of how his grandfather and uncle took steps to grow the company over the years. With a staunch legacy behind him and a vision to keep the company’s future strong, Melzer has been named to the Cambridge Institute’s Family Enterprise leaders. Duda’s career has been marked by tenures at several companies.
The Pontificate University of Rio Grande de Sul is where he got his bachelor’s degree from, followed by an MBA from Harvard’s School of Business. He started out at Sweet Sweet Way and Booz, Allen & Hamilton, and then became an analyst at the Delphi Corporation. His first term in the media industry came at Boxtop Media where he became CEO in 2002. He then joined Grupo RBS in 2004.
Duda Melzer first started as head of domestic marketing at the company, but then joined the board of executives in 2010 as vice president. He took over for his uncle as CEO in 2012, and just last year also became Chairman of Grupo RBS. Melzer also has an interest in disruptive tech startups which he funds through e.Bricks Ventures, a Brazilian private equity company.
Melzer also serves on several media and broadcasting boards including the National Council for Advertising Self-Regulation, and Council for the Standard Norms. In addition to the Cambridge Institute award, Melzer has also won the Caboré Award, the Coletiva.Net Award, and the Regional Management Council’s Merit award. Melzer also points to Harvard Professor John Davis as one of the men who’ve most influenced his achievements.