The vast market for streaming music has taken the lead over direct album sales. For the very first time, the U.S. music industry has seen streaming as the main source of revenue as of 2016, revenue that has grown ten-fold compared to other sources. Income from those music streams in the U.S. have nearly matched that of the global revenue that totals $15.7 billion. Top music industry executives deemed Digital Power Players by Billboard.com, are at the pinnacle of the success of these sales that led to these historic earnings. The industry leaders tackle the challenges newly created by the emerging streaming business. Subjects such as, practicing business model that allows fair payment to the creators and artists, or data management. These “Power Players” come from every field in the music world: streaming services, music publishers, social media platforms and of course, record labels. One of these leader shaping the music industry and paving way for a new era is Desiree Perez.
Desiree Perez, 47, is the COO of Tidal, executive officer at Roc Nation as well as a producer. Some of her best known work include “On the Run Tour: Beyonce and Jay Z” in 2014 and “Change: The LifeParticle Effect” in 2013. Desiree Perez has dealt with the entertainment world for the past two decades.
Starting off as an entrepreneur, Perez now finds herself successfully negotiating powerhouse deals for her various clients. She is a very skilled negotiator and it is what she does best, her niche so to speak. Perez also assisted songstress Rihanna to get a deal from tech giant, Samsung.