Desiree Perez: A Dominant Female Figure in the Roc Nation Empire

Desiree Perez is currently one of the most powerful female executives in the music industry. Perez is the COO or second person in charge at Roc Nation which is the media empire headed by Shawn “Jay-Z” Carter. She was an instrumental figure with handling of Mr. Carter’s deals and artist management.

Simply put, Perez was an integral part of the building process. Jay-Z and this industrious lady had a great business relationship that had went back many years. Perez helped to get Roc Nation established as a major media company. She currently helps to lead the company to being a competitive media and talent manager for musicians and athletes.

When a company has a leading figure like Perez at the helm; it is a clear advantage. She knows how to maximize artist potential and their reach in the market. Roc Nation not only endorses musicians they work hard to help sports figures. Kevin Durant is the most popular athlete that is represented by Roc Nation. Other athletes from the disciplines of baseball and football are represented as well. Perez has helped to make this possible as well.

This outstanding business leader has even negotiated a $200-million-dollar deal that has helped to push Roc Nation into a higher mode of operation. She is also responsible for helping Roc Nation’s expansion into different states throughout the U.S. and even an office in London.

Desiree Perez has rightfully earned a spot on the roster of highly rated female music industry leaders. She is committed to her job and works hard for Roc Nation’s success. Jay-Z could have probably had just as much success without this intelligent lady, but this organization probably would not have as much impact. One thing that is certain, Rock Nation is a better organization because of Desiree Perez.

Desiree Perez’s Social Media:

Clay Hutson Made A Dream Come True

Clay Hutson knew since he was only a child that he wanted to be involved in the music industry. The dream that millions of other children have and very few actually achieve.


So, if Clay Hutson achieved his dream then why haven’t I heard of him? Well, Clay has been behind the scenes the whole time, producing some of the best live music you’ve ever heard. Clay Hutson didn’t grow up to become a singer or a famous guitarist, he grew up to become a sound engineer. As well as a production manager, production designer, show producer, monitor engineer – you get the point. Clay likes to be as involved as possible in the production of any concert or television performance he is called upon to orchestrate and goes to great length to insure the audience gets the best experience possible, often teaming up with the crew of riggers to insure that everything is perfect.


Clay Hutson has worked with some incredibly talent musicians along his journey including Pink, Guns N’ Roses and legendary UK music producer Billy Bush. Learn more:


But it was in March of 2011 that Clay took on one of his greatest challenges to date, touring with Staind lead-singer Aaron Lewis. The tour was especially insightful because Clay, who refuses to be held back by local production companies, took DiGiCo’s newest console, the SD11, for a spin.


Aaron and Clay, along with the brand new DiGiCo SD11, performed on the road in both small intimate casino theaters and gigantic 50,000 seat stadiums. Clay says he has been a fan of the DiGiCo brand since nearly the beginning of his career.


Clay went on to explain in the interview that he needed something lightweight for the tour and nothing fit the bill better than the SD11. “When you fire it up and listen to it, the EQ reacts the exact same way as an SD7.” he said as he explained that its smaller size didn’t alter its quality.


As previously stated, Clay does not limit himself to working on a sound board. In 2017 he joined up with OneRepublic’s Honda Civic Tour, this time as an automation operator, where with the help of VER(a system that ties audio, video, lighting and other elements together) he was able to control not only the sound but several moving parts at once, further proving that he is one of the best men to have behind the scenes.