Desiree Perez: A Dominant Female Figure in the Roc Nation Empire

Desiree Perez is currently one of the most powerful female executives in the music industry. Perez is the COO or second person in charge at Roc Nation which is the media empire headed by Shawn “Jay-Z” Carter. She was an instrumental figure with handling of Mr. Carter’s deals and artist management.

Simply put, Perez was an integral part of the building process. Jay-Z and this industrious lady had a great business relationship that had went back many years. Perez helped to get Roc Nation established as a major media company. She currently helps to lead the company to being a competitive media and talent manager for musicians and athletes.

When a company has a leading figure like Perez at the helm; it is a clear advantage. She knows how to maximize artist potential and their reach in the market. Roc Nation not only endorses musicians they work hard to help sports figures. Kevin Durant is the most popular athlete that is represented by Roc Nation. Other athletes from the disciplines of baseball and football are represented as well. Perez has helped to make this possible as well.

This outstanding business leader has even negotiated a $200-million-dollar deal that has helped to push Roc Nation into a higher mode of operation. She is also responsible for helping Roc Nation’s expansion into different states throughout the U.S. and even an office in London.

Desiree Perez has rightfully earned a spot on the roster of highly rated female music industry leaders. She is committed to her job and works hard for Roc Nation’s success. Jay-Z could have probably had just as much success without this intelligent lady, but this organization probably would not have as much impact. One thing that is certain, Rock Nation is a better organization because of Desiree Perez.

Desiree Perez’s Social Media: twitter.com/desireeperez01

Desiree Perez Digitally Shaping A New Era

The vast market for streaming music has taken the lead over direct album sales. For the very first time, the U.S. music industry has seen streaming as the main source of revenue as of 2016, revenue that has grown ten-fold compared to other sources. Income from those music streams in the U.S. have nearly matched that of the global revenue that totals $15.7 billion. Top music industry executives deemed Digital Power Players by Billboard.com, are at the pinnacle of the success of these sales that led to these historic earnings. The industry leaders tackle the challenges newly created by the emerging streaming business. Subjects such as, practicing business model that allows fair payment to the creators and artists, or data management. These “Power Players” come from every field in the music world: streaming services, music publishers, social media platforms and of course, record labels. One of these leader shaping the music industry and paving way for a new era is Desiree Perez.

Desiree Perez, 47, is the COO of Tidal, executive officer at Roc Nation as well as a producer. Some of her best known work include “On the Run Tour: Beyonce and Jay Z” in 2014 and “Change: The LifeParticle Effect” in 2013. Desiree Perez has dealt with the entertainment world for the past two decades.

Starting off as an entrepreneur, Perez now finds herself successfully negotiating powerhouse deals for her various clients. She is a very skilled negotiator and it is what she does best, her niche so to speak. Perez also assisted songstress Rihanna to get a deal from tech giant, Samsung.