Beyond rubies, diamonds, silver and gold, there is a good name. A good name is derived from a good reputation. A good reputation must be built, and will continuously be attacked by those who are trying to establish their own reputation through underhanded means. These individuals cannot be rebuffed, but they can be ignored, and doing so is a much better thing for businesses, entrepreneurs, and individuals than engaging will be. Don’t wrestle with a pig. You just get dirty, and the pig likes it. That popular sentiment represents the same attitude you should take when encountering the difficulties of a hateful internet personality, or an underhanded competitor.
Search engines, unfortunately, are not beholden to any kind of conscious consideration. All they do is pull up sites which have the greatest online presence. If you’ve been attacked, sometimes the thread with the attack in it may end up getting greater internet presence than your website. This can be disastrous for business. One sure way to combat it is through a search clean-up service like searchcleanup.com. They can remove negative reviews, and make it so that when potential clients search for your website, they only find the information you’d prefer they find, rather than libel, slander, or unfair criticism from hateful internet personalities.
When you’re in the middle of a reputation attack, striking back only makes you look weaker. What’s better is to ignore the hater, and instead assure customers that business operations will continue as they have been. You can even turn such a reputation attack into a reputation builder by offering clients packages for retaining service with you; or offering a discount in general. This is more interesting than the attack, and once the storm has abated, is likely to naturally retain clients.
The last thing you should seriously consider in maintenance reputation is allying yourself with businesses or entrepreneurs of similar interest, and learning from them. If they’ve gone ahead of you, then they’ll know the answers to questions that you haven’t even thought to ask yet, and can save you miles of trouble down the road.
To recap: use sites like searchcleanup.com, don’t let the haters draw you in, consider your clientele, and make trustworthy allies. These things will definitely help you maintain solid, positive reputation.