Its been over seven years since Sanjiv Mehra and Jonathan Teller developed millennial’s favorite lip balm. The brand known as Evolution of Smooth or EOS is loved by consumers across the country. Fastcompany.com sat down with these cofounders to take a deeper look into EOS.
Mehra and Teller knew that the lip balm industry had potential for growth. Research showed them that women use lip balm daily. But before EOS, lip balm was just a dull product. So, Mehra and Teller transformed lip balm into a full sensory experience.
EOS lip balm is a luscious concoction that is all organic. It comes in a variety of scents and flavors. Best of all, it leaves lips feeling smooth. The product ignites the senses, from the feel of the smooth spherical container it sits in to the aroma and taste of the product itself.
It has gained momentous popularity along millennials, celebrities, and on popular social media platforms. In fact, you can find EOS in major retailers like Racked, Target, Ulta and Walgreens.
The fast and impressive rise of EOS in the lip balm is the result of Mehra and Teller’s hard work and creativity. Lip balm will never be the same again and as one of the leaders in the industry, EOS will continue to pave the way of lip balm into the future.
In a recent Bustle article, Doe Deere, CEO of the infamously colorful cosmetics line, Lime Crime, has given us all her take on how to create your own fashion savvy look – that is by breaking longstanding rules, yet doing so with a stylish flair that has defined the Lime Crime brand. Here a just a few of her pointers on how to make a fashion statement and viewing fashion rules as suggestions, not binding obligations.
To pull off a jazzy color ensemble, make sure the colors coordinate and avoid looking garish. Follow your instincts when incorporating splashes of color; make sure to pull together the hair and make-up shades in as well.
Colorful socks and tights can be a valuable accessory, and Ms. Deere advocates wearing such with heels or open-toe shoes. Socks, similar to a great piece of jewelry, can be a statement piece and a lot of fun to work into your winter wardrobe.
Style laws that admonish too much color or too much personality are obsolete. Feel free to wear black or neutral outfits with a vibrant hair color. This can be pulled off if you pay attention to color intensities such as pastel hair color with light and airy colors such as pale denims, blues yellows and pinks.
Throw away the idea of not wearing bold lip color with bold eye color. Doe Deere admits to breaking this rule on a daily basis with her signature mix and match colors to your heart’s delight signature style.
Doe Deere was born in Russia in 1981, yet she grew in New York City and currently resides on the West Coast. Her exuberant sense of style and love of vibrant colors caused her to notice the cosmetics industry lacked pigment intense colors and most eye shadows tended towards sheer, while lipsticks were not true to color. So in 2008 she started her 100% vegan, cruelty free cosmetic line, where she maintains one hundred percent control over what goes into her products.
In a recent Galore Magazine interview, Doe Deere explained her trial and error process of developing her now deft talent of combining color palettes and hues. In 2006,while posting what she then called experimental make-up looks online and discovering theatrical make-up, a whole new world of glitter and rhinestone enhanced make-up looks began. From constant experimentation with looks like total glitter make-up, her online following began to explode almost overnight. By bringing those elements of fun and experimentation into her Lime Crime cosmetics, thousands of girls have found a new freedom in self expression, that’s not bound by the rules of their mothers and grandmothers.
Each day, people around the world make fashion and style choices. They spend time thinking about the kind of outfit that is right for their planned day. Someone may want to spend time during the day shopping and then go out to eat with friends. Another person may need an outfit that can get her through a meeting with her clients or with her co-workers. Any outfit she chooses to wear during that day will need to be thought about as carefully as possible even before she starts her day. Many people find that it makes sense for them to follow someone else who knows how to create a look that will work at all times.
Those who are looking for fashion tips they can actually use in real life will find it in a recent article in Bustle Magazine. Here, fashionista Doe Deere talks about her own personal fashion rules and how she uses such rules to create looks that are right for about any occasion someone might have in mind. In her world, rules exist but they can also be broken very successfully. She knows that it makes sense to be aware of such rules but also to be aware of how to play with them. In her world, a world that many of her devoted fans have adored, it is possible to have a full eye and a full lip and still look fabulous.
Deere has made fashion her life. As one of the most well known of all internet entrepreneurs, she has helped bring makeup to people around the world that is made by her and is both unique and high quality. Her beloved fashion makeup company, Lime Crime is one of the most successful of all internet makeup companies, allowing her to be able to bring fashion right to the door of her fans. She has spent time learning about how to create her own makeup line. This has allowed her to create a company that is all about creating a personal fashion style that works in any context. She knows that her fans look to her for inspiration and advice. They know she can deliver it for them at all times. They also know that she can help them get products that help them discover how she can help them find such style and use it as a springboard to their own fashion quest.