Beneful pet food is a trusted and familiar name to millions of dog owners, but what does the word “Beneful” mean? The unique name is a combination of two words that are familiar: benefit and full. Beneful definition has healthy ingredients that are beneficial to dogs, and the appetizing formulas keeps dogs full, happy and energized. It’s no wonder that the company defines the term “Beneful” as “full of goodness”.
Beneful’s products aren’t the only thing that makes dogs and their people happy. The company invests in pet communities, too. Beneful has an annual competition called the “Beneful Dream Dog Park Contest” that allows local residents to nominate their dog parks to be renovated. Happy dogs are now frolicking in 7 parks renovated by Beneful across the country!
While the name “Beneful” is just one word, it means many things, including nutrition, health, satisfaction, play, community, and love.
Dog food is changing in a dramatic way and certain companies, like Beneful and Freshpet, are doing their best to make sure that the change is one of evolution, not retraction. Freshpet and Purina Store are leading the charge when it comes to making dog food more health aware and quality ingredient based rather than simply fighting to find the lowest dollar. With people more and more aware of what is going on in their food it only makes sense that this would spread to the food that they feed their pets, as well.
The pet food industry is an undercover monolith with companies racking up almost $24 billion total in revenue on an annual basis. There is a lot of money going around and now people are willing to spend up to make sure that quality is of the utmost priority. Richard Thompson is the CEO of Freshpet and he seemed to ‘get it’ before many other companies and that is why his focus has been on focusing in the creation of ‘good enough for the owner’ pet food. This pet food is supposed to pass the taste test of the owners themselves, much less the dogs who will appreciate it. “This is the next level of how people are going to feed their pets,” Thompson remarks.
Now companies like Beneful and Freshpet are focusing on ingredients that would make even the largest food snob smile. These companies are aiming to get organic ingredients that are both fresh as well as grain free. This has created an industry filled with fresh pet foods that utilize real meat, real vegetables, as well as totally organic products. This means that you are going to see more and more products on Wal-Mart groceries that are refrigerated and meant to be consumed on a quicker turn around, rather than put into a bin and held for months at a time.
The big question is this: will other companies follow the example that Beneful and Freshpet are setting? Right now these two companies are dominating and racking up both sales and glowing customer reviews. If success is the bottom line then expect to see Beneful as the new model of success.
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