Artificial Intelligence is no longer a new thing in this era of technology and the internet. When it comes to e-commerce businesses, personalization is now also a must if the business is to make clients and sales. Customers’ demands have escalated, and people are very fast to move on to the next website if yours does not give them what they want.
Personalization in e-commerce also involves recommending the right products to the right potential buyers. Though it may sound a simple task, it is quite a complicated process to create a personalized experience for each potential customer. Humans would find it a daunting task to filter data before making any recommendations to a customer and that is where AI comes into play. Retailers now have access to various filter tools based on AI technology. These tools can analyze a lot of data efficiently, and narrow down target offers to a specific customer.
Use of AI Technology in Personalized Merchandising
Personalized Merchandising is all about availing a product at the right time, to the right people, and at the right price. With customers looking for the best online shopping experiences, e-commerce businesses have to find ways of staying relevant and ahead of the competition. Customers expect that once they access a site, they can find and purchase exactly what they want in the most hassle-free manner. Furthermore, browsers are more likely to turn into buyers if they get a personalized shopping experience.
Artificial Intelligence comes into play when clients are not able to perfectly describe what they want using words. The best AI tools have the ability to do visual searches and help customers select what they require. Visual searches focus on colors, shapes, sizes and even brands, to ensure the search results are extremely close to what one is looking to purchase.
There might be times when clients come looking for something, only to find that their preferred size or color is out of stock. In such cases, the AI technology can analyze one’s preferences and save details on favorites like design and size. It will then scan the shop’s inventory and show results for items close to a client’s match. One, therefore, ends up purchasing the best alternative, making it a win-win situation for both client and business.
Artificial intelligence is the catalyst for the ever demanding clients. It simplifies and customizes every potential customer’s experience, and increases their chance of making a buy or even becoming repeat customers.