Makeup is something that many women in the world uses every day, and thanks to Doe Deere they can choose from a special kind of makeup from Lime Crime makeup company. They call Deere the Unicorn Queen of the makeup industry and she has lived up to having lots of success since she started Lime Crime in 2008.
Deere was born in Russia and says she has always loved both fantasy and mythology. She loves movies like The Dark Crystal and The Last Unicorn, hence her moniker of the Unicorn Queen, which she gave herself. Plus, she decided that the unicorn would be the symbol and mascot for her makeup company Lime Crime because of its beauty, independence and it also stands for being kind to animals.
Lime Crime has lots of colors to choose from
The packages are a pastel color of purple with the iconic unicorn on them that Deere seems to love. The makeup is fantasy based and involves lots of different palettes to express Deere’s love of all that is mystical and magical.
For instance, there is a collection called Alchemy that has lots of colors of purple, copper and green, and there are other lines with pale blues, pinks, reds, and even neutral colors like grey and black.
Doe Brings Vision, Whimsy to the Makeup World
Lime Crime through Deere brings lots of imagination to the makeup world. It features cruelty free makeup that isn’t tested on animals and offers its customers things like rainbow colors of eye liners, pastel shades of nail polish, lip gloss with glitter, and other unique and varied makeup products not sold elsewhere.
Deere says she called her company Lime Crime because she likes whimsical names and it keeps everything fun for her, the company and the clients. Her line of makeup products also have fun names such as Countesses Fluorescent and Airborne Unicorn. The names are meant to be lively and attract attention, just like Deere’s lines of makeup products are doing all over the world.
Photography, Fashion also on Deere’s Love List
Deere’s loves include other things besides makeup. For instance she was a musician before starting Lime Crime, and she also loves fashion and photography. Plus, in the past she also worked as a clothing designer and even attended the Fashion Institute of Technology located in New York City.
Deere says that being a clothing designer helped her to understand all the upcoming trends and that it was like a stepping stone to help her in her career that led to the forming of Lime Crime. She says the most important thing is to find someone that agrees with your vision and also that getting a partner helped her to complete her vision of her work.
She says that anyone aspiring to be part of the beauty business should know that it is very competitive. However, she says there are always opportunities to succeed no matter what you want to do.